Brand research from what people already say about you
Uodly analyzes real videos and audio where your brand is already the subject — reviews, unboxings, support calls, social mentions — and reveals how it is truly perceived: tone of voice, sentiment, the most-used terms, and alignment with your Content System.
Use Uodly to understand how your brand is truly perceived
Real perception in videos and reviews
Analyze what consumers already say spontaneously about your brand in reviews, unboxings, and public videos — without recruiting anyone.
Perceived tone of voice vs. Content System
See whether the way people describe your brand matches the tone of voice your Content System defines — or where there is a gap.
Most-used terms and expressions
Identify the words and phrases that come up most when someone talks about your brand, and what they reveal about real perception.
Spontaneous praise and complaints
Separate what drives satisfaction from what drives frustration, straight from the words of people who have already interacted with your brand.
Comparison with competitors
Upload recordings where your brand is mentioned alongside a competitor and see how perception compares in practice.
Consistency across channels
Compare the perceived tone of voice in support, social media, and reviews to see whether the brand sounds the same at every touchpoint.
The advantages of brand research with Uodly's analyses
Traditional brand research relies on a recruited panel, a structured questionnaire, and weeks of fieldwork — and often captures a response prompted by the question, not the consumer's spontaneous language.
Uodly starts from what people are already saying, without prompting anything: an unboxing video, an Instagram review, a support call. The AI transcribes, identifies the tone of voice, and compares it against your brand's Content System automatically.
The result: an up-to-date read on brand perception, based on real language, delivered in minutes instead of weeks of fieldwork.
Frequently asked questions about AI brand research
Quick answers on how Uodly analyzes your brand's perception.
What is AI brand research on Uodly?
It's the analysis of real recordings where your brand is mentioned — reviews, unboxings, support calls, social media — to reveal perceived tone of voice, sentiment, frequent terms, and alignment with your Content System.
Do I need to set up a new study with a consumer panel?
No. Uodly analyzes recordings that already exist, without recruiting participants or structuring a new questionnaire.
How does Uodly identify the brand's tone of voice?
By comparing the recording's transcript against your brand's reference Content System, pointing out where the observed language aligns or diverges.
Can I compare my brand's perception with a competitor's?
Yes, as long as the uploaded recording mentions both brands — Uodly identifies how perception compares within the same recording.
What types of recording work for brand research?
Review and unboxing videos, support calls and chats, social media mentions, and conversations exported from WhatsApp Business.
Does Uodly's brand research replace traditional brand tracking?
It complements it: while brand tracking measures indicators over time with structured research, Uodly captures the spontaneous language behind those numbers, in the consumer's real words.
Discover what people really think about your brand
Upload a real recording where your brand is mentioned and get a perception report with tone of voice, sentiment, and comparison against your Content System.
Analyze my brand's perception